Did you make a New Year's resolution for 2021? Did it have anything to do with being more environmentally conscious? Chances are that answer is yes, according to Garnier. The hair and skin-care brand and its Green Beauty initiative have just released a massive report that shows just how much the global mindset is progressing when it comes to sustainability.
The One Green Step Report, as Garnier describes, is "a large-scale piece of research… revealing the scale of the shift towards environmentally-focused resolutions in 2021." By the looks of the research, it appears the monstrosity of 2020 convinced more than a few people to become more eco-friendly.
The data comes from a survey of more than 18,000 people across eight countries (including the Unites States, United Kingdom, Brazil, Germany, India, and more) that asked participants about their current views on sustainability and their individual environmental goals. According to Garnier, here's what respondents had to say about their recent New Year's resolutions:
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Of those intending to make a resolution this New Year, respondents in every nation polled in Garnier's One Green Step survey state they're more likely to make an environmentally-focused resolution than in the past
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Reducing plastic consumption was ranked first overall (69 percent) in the majority of countries
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More than three-quarters overall believe keeping a green resolution will be easier now than the past (78 percent) with those in India (91 percent) and UAE (90 percent) the most optimistic
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73 percent of respondents in the U.K. want to be more sustainable in 2021
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41 percent of those who said the last year made them think differently about their behaviours say 2020 was a 'wake-up call' to protect the environment; this was felt most keenly in Brazil (56 percent)
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82 percent of overall respondents are hopeful 2021 will be more positive than 2020 — 98 percent of Indonesian and 94 percent of Indian respondents
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44 percent suggest Covid-19 has made people take environmental issues more seriously
And that's just the highlights. Alongside this very encouraging research, Garnier will also roll out some new environmental commitments of its own. Starting January 14, people in the U.K. will be able to access information online about Garnier's environmental impact based on factors such as greenhouse gas emissions, water scarcity, and impact on biodiversity.
I'm never one to encouraging hopping on a bandwagon, but if there's any bandwagon to jump on, it's this one. Because even when we do try to recycle our plastic waste, only nine percent of it actually ends up being reused, per previous Allure reporting. And as it currently stands, shipping could be responsible for 10 percent of the world's greenhouse gas emissions by 2050 (which isn't as far away as it sounds).
So you haven't taken the environment into consideration with your yearly goals and priorities, there's no time like the present to start doing so. If a majority of the global population can do it, you'll have no trouble joining along.
See the full report and learn more about Garnier's Green Beauty initiative here.
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