PARIS — Launchmetrics is kicking off its Beauty Content Killers campaign, which spotlights diversity and inclusivity in beauty advertising. “We’re
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Britain’s Beauty Backed Trust Gears for Salon, Retail Openings
LONDON — As consumers count the hours until April 12 when shops and salons reopen after Britain’s third lockdown, Caroline
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EXCLUSIVE: Prose Hair Care Introduces Hair Growth Supplement
Customizable hair care line Prose is taking on a new category — supplements. Launching April 6, Prose’s newest product, Root
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AAPI Beauty Founders Pledge Asian Pacific Fund Donations
A series of Asian American business leaders have signed a letter pledging $10 million in donations to fight anti-Asian racism.
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I Hated Powder Foundation Until I Tried This $40 "Powder-No-Powder"
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,
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SK-II to Release Eight Original Films Via New Studio Division
SK-II is investing in original storytelling. The company has formed SK-II Studio, a global film studio division and content hub,
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Euromonitor International’s 2021 GDP Predictions
Although the global recession in 2020 was more minor than expected, data from Euromonitor anticipates key global markets to still
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Shaz and Kiks’ Cofounder on Ayurveda and Ancient Rituals
Shaz and Kiks‘ Ayurvedic approach to hair care is piquing consumer curiosity. The brand launched over the summer with two
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Beyoncé Just Helped Us Understand the Middle-Part Hype
At the Grammys 2021, Beyoncé joined the stage with Megan Thee Stallion to accept her 27th award ever. (She'd later
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Nars Cosmetics Drives Sales With Short-form Video
Striking the balance between aspiration and approachability is no small feat, but Nars Cosmetics says it’s the key driving social
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