We are pretty much obsessed with all of Megan Thee Stallion's nail art over here at Allure. Not a day
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Beauty & Balance
Get the latest beauty tips, hair ideas, and makeup advice, how to videos and expert guides to keep you looking beautiful …
Don't Miss Out on Ulta Beauty's Huge Fall Haul Event
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,
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Makeup Revolution Is Saving the Day With a Palette-Packed Batman Collection
As long as classic comic-book franchises keep cranking out stories and movie studios keep creating big-screen versions of their respective
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How Makeup and Drag Helped Gottmik Understand His Trans Identity
In 2021, Kade Gottlieb, better known by his stage name Gottmik, became the first trans man to compete on RuPaul’s
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Retailers Put Brands to the Test
Niche beauty retailers are moving beyond curation. For years, curating assortments has been crucial to how retailers have differentiated themselves
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My Short Lashes Are Thankful for Ilia's Newest Mascara
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,
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The Future of Wellness, According to Avedas Barbara De Laere
In a COVID-19 world, “safety is the expectation of luxury,” said Barbara De Laere, global brand president at Aveda during
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The Future of Wellness, According to the Vitamin Shoppe and WW CEOs
The Vitamin Shopper and WW, formerly Weight Watchers, have partnered together to meet consumers’ wellness needs. The Vitamin Shoppe chief
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U.S. Beauty Sales Rebound After Coronavirus Slump
U.S. prestige beauty sales are looking pretty. The category strongly rebounded following a slump caused from the coronavirus pandemic for
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Elaluz's New Bronzing Sticks Are the Secret to Safely Sun-Kissed Skin
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,
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